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11th GR: U.S. Advertising in 1920's

Suggested Resources

from New York Times Historical Newspaper Collection (in ProQuest)  

Sample search for  “automobile” https://www.proquest.com/search/2545016?accountid=5451   (CLICK ON LINK)

This search has a Set data range - Jan1, 1920 - Dec 31, 1929, and for document type of advertisement

Here is what the search looks like when typed out:

automobile AND title(advertisement) AND at.exact("Advertisement")

You may substitute another search term for the word “automobile” in the search box.

Potential search terms may be generic such as automobile, cosmetics, clothing, a more specific designation, or a brand name.

from JSTOR Daily 

“How Car Ads Started Selling Sizzle”   In the 1920s car ads began changing. Specialists began to craft auto manufacturer’s images solely to please their customers

Images from JSTOR

Sample articles from JSTOR:

  • Feu Lopez, Maria Montserrat. "The U.S. Hispanic Flapper." Studies in American Humor 1, no. 2 (2015): 192-217. 
  • Freedman, Estelle B. "The New Woman: Changing Views of Women in the 1920s." The Journal of American History 61, no. 2 (1974): 372-93.
  • Lewis, Tom. "'A Godlike Presence': The Impact of Radio on the 1920s and 1930s." OAH Magazine of History 6, no. 4 (1992): 26-33. JSTOR.
  • Marchand, Roland. "The Inward Thrust of Institutional Advertising: General Electric and General Motors in the 1920s." Business and Economic History 18 (1989): 188-96. JSTOR.
  • Mayer, Ruth. "'Taste It!' American Advertising, Ethnicity, and the Rhetoric of Nationhood in the 1920s." Amerikastudien / American Studies 43, no. 1 (1998): 131-41. JSTOR.
  • Meyers, Cynthia. "Godfrey Flury's Billboard Advertising Business: An Austin Ad Man in the 1910s and 1920s." The Southwestern Historical Quarterly 98, no. 4 (1995): 568-83. JSTOR.

 

EBOOKS are available in many databases.  Here are the best for this project:

Use Accessit. to search for books.  Accessit is also included in your GoogleApps menu - look for the green square:    AC  

Do your citations look like these?

Remember that citations include more than just a URL, and that we also cite images, videos and sound resources.  Click here to view some samples from a variety of our sources.

William Penn Charter School 3000 W School House Lane Philadelphia, PA 19144 215-844-3460